The Role Of Media In Our Society
The role of media in our society is significant. It has certainly become crucial part of our society as well as our lives. The word media has a vast meaning with different names like Internet, television, Radio, Newspapers, Magazines. Every part of media has worth at its place. In this modern era the media captures everything and makes us aware of the happenings not only in our surroundings, in our city, in our country but in all over the world as well.In Pakistan, media is working freely and independently. In case of electronic media there are a number of channels are working including news, sports and entertainment channels. It is the responsibility of media to highlight those issues which are good for the public and discourage unethical factors of the society.
Sometimes media besides spreading the root causes of any issue, contributes to multiply wordings over some issue and crises. Media should be very sensitive while presenting its country towards the world. Our media tells the world what exactly we are, what are our norms, values and culture. Being an Islamic country, our media should represent us in a good way towards the world. Media is the sword arm of democracy. Media acts as watchdog to protect public interest against malpractice and create public awareness.
Today when politicians are taking full advantage of their positions, an evil nexus of mafia and crime syndicate is making the life of the common man miserable, taxpayer’s money is siphoned out for the personal gain of the influential and ordinary people are a mere spectator-media has a greater responsibility as the fourth pillar of democracy along with judiciary, executive and legislature, media of today has an all embracing role to act against the injustice, oppression, misdeeds and partiality of our society.
The media’s role in this society is fundamentally a function of how this society chooses to use the media. And the role of media can never ever be denied.
Reference: alifseye.com
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